Film Financing: US Productions for Global Investors
We have been asked by a number of readers last 2 weeks about if global investors will consider US film projects? The answer is yes.
We are launching a series of articles relating to film financing and investments, these articles will be included as part of our Global Film & Entertainment Investors Guide.
Why Global Investors are interested in US productions
Global investment institutions & film financiers do invest in US based productions. In fact, they have probably made more investments into US opportunities than local opportunities.
The reason is very simple, US is the world’s largest and most sophisticated entertainment market, and if these investments can make a success in US, other markets will simply follow.
We found this quite a contrast to other Venture Capital / Private Equity industries, where investment mandate are usually limited to regional basis. In the film financing industry, it is almost the opposite, where you see more interests in international projects, especially North American projects.
Another interesting trend is government / film related grants are also designed to attract US productions; and these grants and incentives are available; including financing opportunities to support US film productions. Mexico, for instance, announced its latest grants and incentives to attract US film productions into Mexico. Similar programs are also available in France and Germany.
Asian film investors are also becoming more active in investing in US productions. Ironically, this has raised some critics in Asia as Asian investors have invested more into US films than local films!
From Asia, emerging film investors are from India, Korea and Japan. These investments were made directly into a number of media and film companies; or indirectly into film productions as commercial loans; or providing financing to construct new studios / facilities.
However, Asian banks, unlike American and European banks have so far provided very limited funding to film sectors; it is something that many banks in the region are currently considering as part of alternative asset lending; and eventually will become another source for film financing sources; our estimation is these will start from banks in Hong Kong, Singapore, Japan and Australia.
Indian firms seem to have dominated some headlines lately as major investors into North American films; again, they may have invested more into Hollywood than local movies. These investments had been from Indian conglomerates; but also successful Indian producers, film-makers and actors; many actually live in US.
However, there are always risks in approaching international investors; we believe the following factors should be considered if you are interested in exploring international investors / financiers.
1. Considering the exchange rates factors, this is one of the most attractive reasons why foreign investors are interested in US opportunities, this is a main factor why European and Japanese investors love US opportunities now.
2. Find markets that have a Government Policy or Strategy to support film industries, as this means Government agencies may also support the firm to finance the deal. Some good examples include: Korea, Singapore, Germany and France; where they regard investing into foreign film production is part of the grand strategy
3. Are there new policies or incentives available for international film productions? This relates to examples in Mexico, Singapore and Germany
4. Any past financiers behind US productions? For instance, Avatar is backed by UK based firms, a large number of Hollywood movies are backed by French and German investors.
5. Look for international distributors; they are often potential financiers or have network or access to local financiers.
6. Look for well known actors and directors in the local markets as they are often financiers themselves. Good examples in Asia are famous actors like Jacky Chan, Chow Yat-Fat or Hong Kong turned Hollywood super-director John Woo.
7. Think how you can distribute these films in international markets and are these movies suitable for international markets?
8. You should consider from the cultural barriers’ perspective; certain movies are not allowed to be shown in Asia & Middle East due to religious reasons, or they maybe rated differently (hence impacting on your revenue); think about what local audiences will think about your production before you approach these investors.
Interested to read more about film financing, looking for information on financiers, investors or grants? Please visit our website http://researchwhitepaper.com to check out our Global Film & Entertainment Investors Guide.